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Sota Tsutsuki
sota.tsutsuki@eneosusa.com
Deal Flow Edit
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Deal Company
Region
Country
Sector
Technology
Key words
Analytics, Consumer, Data management, Information and communications technology (ICT), Information technology (IT), Packaging, Retail / Point of sales, RFID, Security, Software, Software as a service (SaaS), Tracking / Traceability
Profile Description
SharpEnd io.tt connects consumer products to digital engagement platforms through tags. Using QR codes, RFID tags or NFC connections, they connect consumers to company pages for enhanced consumer interactions. SharpEnd claims this is a more effective way to engage consumers, and leads to better participation and sales. Their product is being targeted toward big brands.
Technology & IP
SharpEnd io.tt designs curated websites for consumer engagement which can be accessed through tags on products. They create platforms which can be informational, promote inclusion, encourage further purchasing or engage consumers through games. They claim that their product promotes consumer engagement by 15%, outperforming other forms of media.
Market
The global market value of customer engagement solutions was $19.9B in 2022 with a CAGR of 12.2% to 2030.
Business Model
The company sells consultancy services and the io.tt platform as SaaS to brands focusing on CPG, spirits & wines, and industrial.
Management
Cameron Worth, CEO. Former New Business Lead at EVRTHNG, Manager, Mobile at Jam @ Engine, Founding Team at Zappit, Group Account Director at LJ ltd, Founder & Organiser at International Social Media & Mobile Conferences, Account Manager at Automotive Brands. Rob Hollands, Managing Director. Former Managing Director at Anthem Worldwide, Digital Director at Schawk & Anthem, Account Manager at JPMH, Account Executive at TBWA/GGT.
Innovation
Business potential
Assessment status
Rejection Reason
Deal Id
Creation Date
Stage
Founded
Address
Second Floor, Paulton House, 8 Shepherdess Walk London UK
Website
Contact Email
Phone Number
Total Raise
Not disclosed
Expected valuation (pre)
Currency
Financing round
Looking for $4M in funding for expansion, product development, sales and marketing
Syndicate
Founder owned.
Financials
The company has significant consultancy revenue and is scaling up the SaaS revenue from io.tt
Similar Companies
ENEIDA, WiBotic Inc, watttron GmbH
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