Deal Flow Edit

SharpEnd (iott)

Industrial IT

Platform for digitally connected products

Analytics, Consumer, Data management, Information and communications technology (ICT), Information technology (IT), Packaging, Retail / Point of sales, RFID, Security, Software, Software as a service (SaaS), Tracking / Traceability

SharpEnd io.tt connects consumer products to digital engagement platforms through tags. Using QR codes, RFID tags or NFC connections, they connect consumers to company pages for enhanced consumer interactions. SharpEnd claims this is a more effective way to engage consumers, and leads to better participation and sales. Their product is being targeted toward big brands.

SharpEnd io.tt designs curated websites for consumer engagement which can be accessed through tags on products. They create platforms which can be informational, promote inclusion, encourage further purchasing or engage consumers through games. They claim that their product promotes consumer engagement by 15%, outperforming other forms of media.

The global market value of customer engagement solutions was $19.9B in 2022 with a CAGR of 12.2% to 2030.

The company sells consultancy services and the io.tt platform as SaaS to brands focusing on CPG, spirits & wines, and industrial.

Cameron Worth, CEO. Former New Business Lead at EVRTHNG, Manager, Mobile at Jam @ Engine, Founding Team at Zappit, Group Account Director at LJ ltd, Founder & Organiser at International Social Media & Mobile Conferences, Account Manager at Automotive Brands. Rob Hollands, Managing Director. Former Managing Director at Anthem Worldwide, Digital Director at Schawk & Anthem, Account Manager at JPMH, Account Executive at TBWA/GGT.

PA in progress

Slow market adoption rate

Second Floor, Paulton House, 8 Shepherdess Walk London UK

https://www.wearesharpend.com/

Cameron Worth: cameron@sharpend.com

+46 (0)76 594 6892

Looking for $4M in funding for expansion, product development, sales and marketing

Founder owned.

The company has significant consultancy revenue and is scaling up the SaaS revenue from io.tt

ENEIDA, WiBotic Inc, watttron GmbH